Mad Men Beer Packaging Design
This black on black packaging design reflects the upscale consumer wanting to sit back and have a classy beverage at a business meeting or for drinks after work. The brand was strongly influenced by Don Draper and the cast of Mad Men on AMC and their culture of drinks during and around their work lives. This packaging design contains  16 ounce beer bottles and uses a QR code at the bottom of the package to link directly to AMC's Cocktail Culture phone application. This product is made to stand out on the shelf to the business class and reflects everything a manly beer should be, with the black on black adding class and appeal.
Branding, Package Design
Sperry Authentic Original Packaging Design
This shoebox package design for Sperry Top-Sider's Authentic Original shoe line reflects the Sperry brand while incorporating user experience. The target consumer is an avid sailor with a "Passion for the Sea", as well as a passion for the Sperry brand. This package is meant to be sold with purchases at Sperry stores exclusively (not a DSW or other shoe retailers). The nautical themed package includes a pair of Sperry Authentic Original Top-Siders, a double sided flag, and a booklet of Tom Sperry's story of how the original Top-Sider came to be. The flag is used to protect the shoes inside the box and can be kept and displayed on a wall or in the sails of the boat. The box also features diagrams of knot-tying so the consumer can extract the rope that serves as a handle for the package, and "Master the Knot" after recycling the rest of the box. This package is glueless as well as bagless and is designed to involve the consumer after the point of sale.
Design, Graphic Design, Packaging
RIDE San Diego
This project was created for my Senior Show during my last semester at UW-Stout.
RIDE San Diego is a public transportation service branded as a movement towards responsible commuting. By providing an efficient, hassle-free commuting option, RIDE San Diego will change perceptions of dependence on personal vehicles and encourage environmental responsibility.
Advertising, Branding, Graphic Design
Flint & Tinder - Made In America Advertising Campaign
Using a Kickstart project, I chose to explore a new way to advertise men's basic underwear by focusing on Flint & Tinder's all-American manufactured product. The kickstarter project is "redefining what it means to be made in America". I chose to emphasize that in my "Made In America" campaign featuring rugged, yet refined American men to showcase these 100% Made In America products. I wanted to add a subtle twist of humor to the typical men's underwear model advertising campaigns and tell a story through these advertisements.
Advertising, Art Direction, Photography
Created wedding invitations for client as a freelance opportunity.
Photography from a recent Engagement shoot, these are some of the highlights.